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Category: Society

Culture Society 

G.O.A.T.

Editor

G.O.AT, an acronym for “Greatest of All Time ” is the most significant title any sports player can receive. However, nowadays scouts no longer look for GOATS, they look for what sports people like to call “Unicorns”. Like the fantasy animal, players with such titles are those who the sports leagues have never seen. In the NBA one of the most prominent examples includes a player from Latvia named Kristaps Porzingis who was at that time a revolutionary player for his height of 7 feet 2 inches and his guard-like…

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Society 

Analysis on the influence of enterprise brand image on consumers’ purchase intention

Editor

In today’s competitive market, the focus of competition among enterprises has shifted from pure product competition to deeper image competition. As one of the key factors for consumers to make purchasing decisions for products or services, the importance of brand image is self-evident. Therefore, building and maintaining a superior brand image has become an essential condition for the success of enterprises. This article focuses on the perspective of brand image shaping, comprehensively using questionnaire survey methods to analyze the internal relationship between multiple dimensions such as products, services, marketing, and…

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Society 

Simplifying Complexity: Freeing the Mind

Editor

Simplifying Complexity: Freeing the Mind The prevalent phenomenon of complicating social issues is not just a challenge, but also a decisive factor in national development. We often complicate simple matters, consuming vast amounts of time and energy, rooted in our tendency to over-complicate things. Much like language, one of the reasons why English has become the world’s foremost language is its simplicity. In English, “she” has only one meaning: female. In contrast, expressing “she” in Chinese involves multiple words, which can be quite cumbersome. The complexity of the Chinese language…

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